“The vehement opposition to these apps [Hipstamatic, Instagram - JMC] commonly operates in terms of ideas of ‘legitimate photography’ versus ‘illegitimate photography’, in which a supposedly new realm of popular manipulation is undercutting the cultural status of established photography, all infused with a professional anxiety about the influence of ‘amateurs’. We’ve got to get beyond this frame. I’ve long argued that we have to reposition debates about photography so we recognise the inherent and unavoidable place of aesthetics and representation in the production of each and every photographic image, not [sic!] matter who is making them.” - David Campbell