“When the earthquake hit on 11 March, a young photographer, Aichi Hirano, was showing his work in an exhibition entitled Rolls of One Week. Hirano explains, ‘At that time, I felt so powerless, being in the same country yet unable to do anything to reach out and help directly.’ To combat his sense of helplessness, he decided to distribute fifty disposable cameras to survivors displaced by the tsunami who had been evacuated to shelters in Ishinomaki, Miyagi prefecture. Hirano provided some loose directions on sheets of paper: ‘Please take photos of things you see with your eyes, things you want to record, remember, people near you, your loved ones, things you want to convey… please do so freely. And please enjoy the process if you can, even if it’s just a little bit.’ Of the 50 cameras he distributed, Hirano was able to retrieve 27, which he uploaded in their entirety to the website www.rolls7.com” - Marc Feustel, writing about rolls7.com