“The best criticism is written for only one person. It is up to the writer to decide who this person should be. Of the thousands of art reviews I have written over the last 40 years, the most effective, in my view, have been the great many silently addressed to my sister, Erin. […] Erin is a traveller; she is socially active, interested in art and writing and architecture, and open to new experiences, but not easily impressed. I have always believed that, if I could convince Erin that such-and-such an artwork or work of architecture was worth her attention - if I could argue my way past her flourishing scepticism - then I could convince anyone. I would urge every new writer to adopt this approach—to find one questioning person to write for, framing every review as a fervent message to him or her.” - John Bentley Mays (via)