Here’s a very interesting interview with an on-demand book publisher. Make no mistake, I’ve heard and read a lot of hype before, but unlike in many other cases, Edition One Studios seem to be very aware of some of the issues that make on-demand publishing such a mess for professionals: “Many of the online options make excellent consumer products, and we often send clients looking for one-off family photo books, or travel books etc. to Blurb, Apple or Lulu. We think all of these companies are perfect for that. The mistake made by these vendors is that they market to professionals whose demands are greater than the average consumer and in the end more than they can handle.” I especially like this bit: “We look at everything that comes off the press. If a job is 10% too magenta, we stop it and contact the client to sort things out.” Of course, someone needs to put this all to a test…