“Where Facebook is concerned, the line between public and private exists in a sort of parallel (though oddly torqued) universe: like scrapbooks, Facebook is comprised of pages with amalgamations of diverse content, all held together by an individual’s own process of selection. […] Just like scrapbooks, there is a fair amount of posturing and proselytizing, bad grammar and bizarre juxtapositions. There’s a scarcity of snark. And an almost evangelical devotion to stuff: where scrapbook-makers once pasted in pictures of their favorite film stars, Facebook encourages the construction of fan pages, as well as groups to join, causes to support, and so forth.” - Jessica Helfand