Tarako pasta commercials


General Culture

Today, I came across a set of Japanese TV commercials for what looks like a pasta sauce (or maybe a pasta with sauce) that I don’t even want to think about (it appears to include cod roe). Why am I telling you this? Well, the commercials are weird on just so many different levels - be warned: if you watch them, you won’t get that theme tune out of your head for a while (my wife is humming it while I’m typing this). But the thing that really struck me was the imagery used - it reminded me of photography that has been quite popular recently. You watch the commercials, and you’ll see. So here are three of them (and I did warn you about that theme tune): 1, 2, 3.