“Dove says an advertising campaign that uses real women instead of pencil-thin models is an effort to widen the stereotype of beauty and boost sales in the process. Critics, however, doubt any beauty models have been broken or recast.” (story, with links; also see two of their movies here and here [thanks, Mark!]) Somehow I think, though, that while the actual topic addressed there is very real and important, a company, which made and still makes considerable amounts of money by exploiting exactly the kind of beauty ideals they now claim to educate women about, might not be the best advocate for all of this - unless, of course, you believe that they really care about the issue.