You are Germany


General Culture

I was going to commend the new Du bist Deutschland (You are Germany) campaign for going beyond the trans-Atlantic equivalent “USA Number One Whoo-Hoo”, but after having watched a few of the ads I really can’t back that up. “Twenty five media enterprises, major corporations, Der Spiegel, the Frankfurter Allgemeine Zeitung, the Süddeutsche Zeitung and the Westdeutsche Allgemeine Zeitung, the public and the major private channels are all currently waging a campaign ‘Du bist Deutschland’ to boost the mood in Germany. It is the answer of the cumulative power of the media to German misery. But unfortunately it’s also an insult to the viewers.” (story)