“One Planet Down, Eight To Go” Rover put as a caption on an ad for an SUV (SubUrban Vehicle - for those people who find that life is a constant problem for their self-esteem). Ad Whore dissects ads. Which in principle we don’t need because we’re all so smart that we look right through them, right? So we have a good laugh about them when we drive home to suburbia in our SUVs, taking a sip from that great Starbucks coffee while we tell our families using our new cell phone.