Christian Moeller’s Cheese



Christian Moeller’s “Cheese is an experiment in the architecture of sincerity developed in co-production with Caltech and the Machine Perception Laboratories of the University of California, San Diego. On camera, six actresses each try to hold a smile for as long as they could, up to one and half hours. Each ongoing smile is scrutinized by a emotion recognition system and whenever the display of happiness fell below a certain threshold, an alarm alerted them to show more sincerity. Displayed in the gallery on six flat panel monitors, sequenced adjacent to each other along the wall, the piece creates a concert of alert signals within an ambience of forced friendliness and irritating melancholy telling that the performance of sincerity is hard work.” (found over at vvork)