Things Turn Ugly in the ‘Hacks vs. Flacks’ War


Contemporary Photographers, General Culture

“Journalists often call publicists ‘flacks’ and publicists call journalists ‘hacks,’ though rarely in earshot of one another. But the gloves came off last week after Chris Anderson, the executive editor of Wired magazine, chided ‘lazy flacks’ who deluge him with news releases ‘because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.’ (story) You can find an interview with Chris Anderson about the story here. Highlight: “I was particularly amused when PR people attempted to organize a class-action lawsuit against me - in my own comments! That’s in addition to publishing my home address and hacking my Wikipedia entry. Turns out that PR people can be very effective when they want to be - I only wish they’d targeted me so efficiently on behalf of their clients, rather than just for themselves.” And then there’s a discussion about the situation in commercial photography here.